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The Unvarnished Truth For Songwriters - Nashville Style

By Jules Bloeth

 July/2007

                I’ve been a composer of songs, a lyricist and a vocalist for many years.  Lately, I had been feeling pretty good about my place in the Nashville food chain.  I had worked hard to make contacts, record demos and had songs published.  I visited the town one, two or three times a year.  I was on my way up the ladder, albeit slowly, and I felt a certain confidence in what I was doing, the steps I had taken and where I thought I was headed.  Sure, I wasn’t a pro, but I certainly wasn’t a beginner, either. 

Marc-Alan Barnette

                Enter, Marc-Alan Barnette (“That’s Where It Hurts” by Shelby Lynne), a Nashville veteran of nearly 20 years, willing to give me a dose of reality.  I’ve gotten to know Marc during my visits to the city, by correspondence, through the NSAI (Nashville Text Box:  Songwriters Association International)  and [an online community] SongRamp.  Marc suggested I join what he called a ‘Songwriters Tour.’  The three day tour was to include song critiques, meetings with industry “insiders,” who would share information about their experiences and perspectives on the business, opportunities to meet new co-writers, to learn about song plugging, publishing, recording of demos, the opportunity to perform and a writing session that included writing ‘up’ with some professionals, not to mention the networking opportunities I would have each day.  I was thinking, “Is that all?!” 

                All of that sounded pretty good, so I agreed to attend a tour.  I figured I could always stand to ‘up my game’ and I was looking forward to sharing my experience with others, for better or worse.  By no means am I a cynical person by nature, but I couldn’t help wondering what a  songwriters tour like this would have to offer me.  

                I attended a tour in mid-July of this year and it became clear to me early on, I had a lot to learn and a long way to go if I wanted to be competitive in the Nashville [songwriters] market.  No one was more surprised than me to discover that not all my songs (perhaps none!) could compete with the likes of Don Henry (“Where’ve You Been,” by Kathy Mattea), Randy Sharp (“Then What” by Clay Walker), Jason Sellers (“You Can’t Hide Beautiful” by Aaron Lines) and Craig Carothers (“Little Hercules” by Trisha Yearwood).  Additionally, songwriters like me, are competing with those writers/performers such as Marc-Alan himself who live in Nashville and have worked every day to get where they are.   How many songwriters can honestly say, they are writing at that level?  If you raised your hand, put it back down!  I mean it; I’m talking to you.

                This tour is for serious songwriters who have a desire to learn more about the music business, who have an open mind and are willing to work hard, willing to listen and who have a genuine love for what they do.  Marc has something to offer the beginning, intermediate or advanced songwriter and  he’s also willing to create a tour around the level of the songwriters who attend.  This is not a pat-you-on-the-back-and-tell-you-how-great-you-are tour.  You will hear the unvarnished truth about every aspect of the music industry and about how your songs stack up. 

                On my tour, the day began anywhere from 8:00 AM to 9:30 AM and ended around 6:30 - 7:30 PM except for the performance night, so we’re talking about full days of meetings and appointments during which you gather enough information (on the first day alone) to make your head spin.  The first two days began with breakfast with a Nashville insider.  On my tour, I met Debi White, a song plugger and publishing representative and Doak Turner, whom I now like to refer to as a networking ‘guru’ who has previously worked as an NSAI coordinator.   I also had the pleasure of meeting Phil Sweetland the first day, an independent journalist with the NY Times as well as being a well known critic and a songwriter himself.  He also publishes the Country Insider e-newsletter, which I recently subscribed to (to sign up for Phil’s newsletter, e-mail him at:  pianopks@aol.com .  The cost is $26 for 52 issues). 

                Debi White focused on the role publishers and song pluggers play and gave a unique perspective on what they are looking for when it comes to songs.  I learned that [unfortunately] the demo has to be professional quality for most people to even give a song serious attention.  It’s hard enough to get someone to listen; having a quality demo certainly will increase your chances of getting heard.  As I mentioned previously, you are up against Nashville’s best hit songwriters every time you pitch one of your songs to a publisher, artist, producer or plugger.  That means it had better be the best it can possibly be. 

                Phil Sweetland was not only good-hearted and entertaining, but he provided valuable insight into the state of the recording business, record labels, mergers, downsizing and the emerging role of smaller and independent labels, and how this all affects the artists, publishers and the writers themselves.  He addressed the affects of internet music sites and the resulting loss of profit when it comes to album sales.  He offered me great ideas as to which industry ‘pitch’ sheets would be best, depending upon where you want your music to go.  I was honored when he offered to listen to a song of mine and he even commented on it. 

                Aside from Marc himself, I learned a tremendous amount from Doak Turner.  Doak is a songwriter and a true professional when it comes to marketing.  He is also  the editor and publisher of “The Nashville Muse,” a free weekly e-newsletter sent out to over 10,000 subscribers (to subscribe, go to www.nashvillemuse.com ).  Doak also hosted our tour group at his home for our writing day and proved to be extraordinarily gracious.  He shared sometimes hilarious tips on what not to do, when networking and meeting people in the business.  I also learned how to best leave a lasting [good] impression, which is difficult to do when you only have a few minutes in which to do it.  

                I ended up seeing quite a bit of Steven Sharp, with Sharp Objects on Music Row during my trip, whom Marc introduced me to on my first evening in town, and whom I learned a lot from.  He’s a song plugger who has promoted 60 or more number one singles and his clients have had hundreds of cuts.  Steven graciously opened his door, and was generous with not only his time, but his advice and tips on songwriting.  It was a tremendous experience meeting him and the writers he represents and I will forever treasure listening to Don Henry, Jason Sellers, Randy Sharp and Craig Carothers perform at Sharp Objects.* 

                The last day of the tour, was a writing day, and I was to be paired with a Nashville inside writer. I really lucked out, because I was paired with a beautiful and talented lady by the name of Kat Speer and none other than Marc-Alan himself.  Let me just say in advance, this was the only day of the tour that I was truly nervous about.  As many years as I’ve been writing songs, I’ve never sat down in a face-to-face meeting and written a song with someone.  Kat and Marc made it look easy!  This was another valuable learning experience for me.  I’m accustomed to taking as long as I want to write a song.  We had to finish the song in a matter of hours.  This is what happens in Nashville every day, and you must be writing at a high enough level to bring something to the table if you plan to do this for a living.  For me, it was a learning experience and they went easy on me!  However, I now have an understanding of what will be expected of me when I make writing appointments in the future.  

                These introductions and experiences were made possible by Marc-Alan Barnette and without attending his tour, it’s still possible, but highly unlikely I would have ever met some of these professionals who taught me so very much about the business  in a short three days. 

                I know there are people reading this article right now who are either considering moving to Nashville, or are in the process of making a move to Nashville.  I would strongly encourage each and every person to take a tour with Marc before you make that move.  Certainly, people don’t make the move lightly, but I dare say nine out of ten people simply aren’t fully prepared for the realities of the business once they arrive.  The failure rate is high (a 95% failure rate for people who move to Nashville).  Do yourself a favor; if you’re serious about the business of songwriting, run, do not walk to your nearest telephone or computer and contact Marc.  If you are a Basic SongRamp member or above, ask for the “Jules Discount.” 

                I have been writing music for a lot of years.  I’ve met many people and I’ve been pretty lucky -  sometimes.  The bottom line is, no amount of luck or experience can replace the most important things when it comes to being successful in Nashville - you’ve got to love what you do, have a great song, professional conduct and a friend on the “inside.”  I’m a published songwriter and I’ve got some good songs (and if any of them get cut, I’ll claim they’re great).  The reality for someone like me, who doesn’t live in Nashville, who is trying to break into the business, is that the deck is stacked against me simply because I can’t be present, but a few times a year.  Marc has a great saying, “You must be present to win.” I’m entirely undeterred by percentages and odds.  I left Nashville after my July 2007 trip with Marc-Alan Barnette’s tour, not discouraged, but filled with determination and armed with the information I need to succeed in this business.  I’ve met new co-writers and made new friends and I now have mentors in Nashville that I will continue to meet with during future trips.   

                In the recesses of my imagination, I would have been touted as the next up and coming songwriter to hit the Nashville scene and Marc would have loved every song he heard of mine.  But, how would that have helped me?  It wouldn’t have.   Instead, I received the unvarnished truth about what it takes to make it in Nashville as a songwriter in this business, from a true professional and it was an invaluable experience. 

© 2007 - Reprint With Permisson Only

To Contact Jules Bloeth: julesbloeth@songramp.com

To Contact Marc-Alan Barnette: Mbarne4908@aol.com  615-417-7181

Listen to an audio interview with Marc at:___________

* Many thanks to Steven, Valerie, Julie and Robert ( who never took a moment to relax) and to Gary Denis for t

 

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